Mô tả công việc
1. Strategy & Growth
• Own and lead the overall ecommerce and digital roadmap across all online touchpoints.
• Manage and scale performance on D2C websites, marketplaces (Shopee, Lazada, Tiktok shop), and social commerce platforms (TikTok, Instagram, Facebook).
• Develop tailored strategies per platform to drive traffic, conversion, and revenue growth while ensuring consistent brand experience.
• Take charge of ecommerce P&L, forecasting, and growth planning aligned with business goals.
• Work cross-functionally with content, creative, and marketing teams to drive impactful campaigns, livestream activations, and platform-specific initiatives.
2. Performance & Conversion
• Leverage data to optimize user journey, improve conversion rate (CRO), and boost AOV.
• Implement A/B testing, collaborate on UX/UI improvements with tech/product teams.
• Monitor and act on insights via tools like GA4, heatmaps, CRM dashboards.
3. Digital Marketing & CRM
• Partner with the marketing team to drive performance across Google, Meta, TikTok, etc.
• Lead CRM strategies, email marketing, and loyalty campaigns to drive retention.
• Align messaging across all digital customer touchpoints in collaboration with content and creative.
4. Team Management & Collaboration
• Lead ecommerce, digital, and order ops teams; work closely with cross-functional departments including logistics, product, and finance.
• Act as a key bridge between business, marketing, and tech to align goals and execution.
Yêu cầu ứng viên
- At least 5 years of experience in a similar role
- Experience in fast-paced startups, digital transformation environments, or industries like consumer goods, fashion, lifestyle, or beauty.
- Strong understanding of online business models, especially D2C and marketplace.
- Analytical mindset with hands-on experience in digital tools and dashboards.
- Excellent project management and cross-functional leadership skills.
- Strategic thinker with a “get-things-done” attitude.
Quyền lợi - Đãi ngộ
- Competitive salary and performance-based incentives.
- 13th salary, holiday bonuses
- Employee discounts and perks across all brand.
- Team building activities & strong team spirit
- Fast-moving, innovation-driven environment where ideas are valued.
- Dynamic and collaborative work environment.
